About Us

Hi, I’m Rachel — founder of Root + Clay, wife, mom of two, and accidental label detective turned product formulator.

Root + Clay began in southern Ohio as a personal mission. Years ago, we were searching for answers to help our son’s sudden behavior changes. After many appointments and hours of research, I discovered that artificial dyes — not just in food but also in hygiene products — were playing a major role. When I removed those ingredients, the change was undeniable.

That discovery sent me deep into ingredient research. I began making our own self-care and household products, and when friends and family started asking for them too, Root + Clay (formerly BusyBabe Essentials) was born.

What started as a one-woman show has grown into something bigger — but still deeply personal. I’ve now partnered with a formulation chemist to help develop new products while staying true to what Root + Clay stands for: high-quality, low-tox, and made with purpose. I’m still highly involved in every formula — carefully choosing what goes in, and just as importantly, what doesn’t.

We’re also transitioning production to a trusted contract manufacturer so we can scale our impact without compromising our standards. Every product is still shipped by us, with the same attention and care we started with — just with a little more help now.

Here’s what I believe: you don’t have to change everything overnight to start living more naturally. You just start. One better choice at a time — it adds up. That’s what Root + Clay is here for.

Whether you’re looking for a clean deodorant that actually works, a bug spray you feel good about using on your kids, or a skincare routine that doesn’t compromise your values — I’m so glad you’re here.

Rachel